Breaking into skincare can be overwhelming, with an ever-growing amount of products suggested every day. I identified a need for personalized guidance in this market.
To address this, I led a team in a three-week sprint to design a chatbot that assists users in creating custom skincare routines. Through user interviews and target audience identification, we designed and iterated on a chatbot prototype through user testing to provide customized skincare routines. This solution empowers users to navigate the complex skincare landscape and creates a valuable tool for potential partners in the beauty industry. This project honed my collaborative skills and ability to leverage diverse team knowledge.
CapCut is the most popular free online video software available right now, with over 500 million worldwide users. With a wide array of templates and powerful editing tools, creators can quickly craft unique videos to share with their audience.
Video editing has become very popular due to the rise of the short video format made popular by TikTok, Instagram Reels, and YouTube Shorts.
CapCut could see even more growth if these tools are proven to be easy and accessible by users.
I created and conducted a Usability Test with 5 participants, covering 6 tasks that I identified as potential issues while exploring the web application of CapCut. After analyzing the results, I highlighted identified issues and provided 7 recommendations.
Losing a few hours browsing the aisles of a record store is a great way to spend an afternoon…
But when you translate the overwhelming nature of a record store to the web, it can create a frustrating experience for users.
I analyzed and tested the structure of Amoeba.com, the website for the iconic Californian chain of independent music stores, to understand how users currently use the site, and provided actionable recommendations for improvements.